L’Oréal International Group


Cosmetic brands such as L’Oréal have begun to take early steps in to the Internet of Things; L’Oréal has developed the Makeup Genius, the app uses algorithms to produce realistic colour-rendering in real time using just an iPhone camera. This creates a personalised experience creating a new way for users to test products. Next to it’s latest announcement for a Smart Hair Brush.

Cosmetic brands are beginning to collaborate, acquire or license the intellectual property of smaller tech start-ups As consumer demand and innovation continue to develop at an accelerated pace, large established brands have begun to look beyond their own R&D departments for technological advantage – especially around the potential of IoT.

L’Oréal International Group
41, Rue Martre
92117 Clichy Cedex France


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