Headquartered in Waltham, MA, Pursway has been a global IoT pioneer in the field of market influencing.

With over 200 million active customers in North America alone, Pursway has been empowering consumer-facing enterprises with the ability to identify and scale down their target audiences by allowing them to connect with like-minded people who have a strong loyalty to brand usage and a superior customer experience. Its data integration tools have allowed various market leader to expand their marketing reach to the friends and relatives of their existing customers, via their trademarked Pursway audience extension platform. They have been leveraging a mashup of M2M learning and anti-terror techniques to analyze trillions of pieces of raw data from tens of thousands of open data sources.

iot-pursway.gif 2 years ago
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